Dannea Moneva

You’ve come to the decision that your website needs a massive overhaul. Or, that your business finally needs a website. Whichever the case, you think of turning to web designers. The problem is, you don’t know exactly what to look for since there are so many design services online.

What to Consider When Hiring a Web Design Team

Web designers may be armed with similar backgrounds or experiences, but there are certain factors to look out for to help you pick the best. Here are the aspects (in no particular order) to consider before you hire a design team.

Instead of being inundated by so many choices, narrow down your search by looking for a dependable team within your city of operation. For example, you can simply type "Colorado web design" onto Google and you will find a variety of service providers who can help.

Of course, you can still choose to work with a web design team from whichever part of the globe. There is certainly no shortage of capable web designers and programmers out there. The benefit of hiring locally though is that the challenges brought about by time zone differences and language barriers can be minimized.

Small businesses who operate within specific locations only will benefit from choosing a local web design team as well. Which would you choose - web designers in Colorado Springs who have an acute grasp of your target market in the neighborhood or a web design company from another country who may not be able to provide design elements that can truly resonate with your target customers?

The right team of web designers for you are those who can offer a wide range of skill sets. The digital marketing agency that you partner with should have well-rounded people who keep abreast of industry changes and advancements.

Web designers these days shouldn't be focusing on visuals alone. Website programmers, meanwhile, shouldn't just focus on coding either. Both professions now require overlapping competencies. Therefore, the right digital marketing agency for your business is a team that has people with multiple skillsets.

They should be able to deliver modern and visually appealing designs alongside search engine optimization services and other necessary web development solutions. Top-notch graphic design services won't cut it anymore. SEO services, marketing automation, chatbot services, payment processing, web hosting, and more have become as important in the overall digital marketing landscape.

So, whether you work with web designers in Colorado or with a team from halfway across the globe, make sure that they can provide multiple competencies aligned with 

The number of people accessing the web through their smartphones continues to increase daily. As such, the trajectory of web design has long switched to being mobile-first.

What this means is that web development for small businesses should focus on designing a website that is mobile-friendly first. Any website design company that is still hung up on creating desktop-friendly sites first should not be on your list of options.

This is not to say that web design companies shouldn't create sites that will look good and function well when accessed via desktops. This is still important, but a mobile-first approach is definitely the best choice. A positive user experience whether on mobile or desktop should be maintained and continuously improved upon.

To help you with your search, look for digital marketing teams that provide mobile-first design services. They may also use these terms to describe their services: mobile-friendly, mobile responsive, or mobile user experience. They are more or less the same.

Web designers in Colorado Springs (or wherever they may be) know the value of SEO. However, not all of them can indeed provide effective SEO services. Otherwise, many websites won't still be struggling at the lower pages of search engine results.

Look for a website design team that can elevate your business on the search results via on-page and off-page enhancements. In other words, they should be able to improve the code of a website, its loading speed, responsiveness, and the overall website design look and feel in such a way that will make search engine robots and human users happy.

You might want to ask, “what has this company done for other firms or brands?” A readily accessible portfolio is a testament to a team’s competence and preparedness to work. Check their projects – remember that taste is subjective, so make sure you browse through as many samples as possible.

Many design teams will display images of the websites they have done so far. While looking at these will give you a good idea of their graphic design capabilities, they won't tell you about how well the actual websites have been designed. So take some time to visit the actual websites and dig a little deeper.

Check how well the navigation has been done, visit a few more pages to see more of the design elements used, look at the headers and footers, and check if the forms and other features are working smoothly. Only by confirming that those websites have been done well can you be more confident of a design team's reliability.

Some designers service the same type of client, so a portfolio could have the same minimalistic or creative feel. There are also designers who can adapt to both styles. The more flexible the team, the more fluid and engaging your design.

A business can also exhibit its branding and marketing strategies more effectively when working with web designers who are flexible. After all, you don't want a design that looks just like countless others out there. How would your business stand out then? How will your marketing be effective?

So, even if a design team specializes in designing websites in just one or a few niches, they should still be flexible enough to create websites that catch attention and captivate their visitors.

Remember that not all design teams can work at a more dynamic scale. Some can only provide you with what you need but won’t value how your site will operate in the future. This is definitely not good, especially for small businesses that want to grow and expand.

Pick a team that’s open to your ideas, a self-motivated bunch that will give you the time you need to establish your branding message. The chemistry between you is important.

Additionally, go for a web design and development company that enables you to make changes to your site without you having to spend so much. A service provider that can provide 

Work with a web development team that is highly responsive to your queries and need for support. If something happens to your website or if you want changes done, it can be super frustrating if you can't reach your design team immediately or if they cannot act on your requests right away.

The delays and inefficiency won't be good for your business either. Branding and marketing strategies are often time-sensitive. The attention of your potential clients won't be on your business always. That is why it is crucial to have your website adapt to your market quickly. A non-responsive design team, however, can be detrimental to your website's operation, and will naturally affect your business operations as well.

Overall competence and commitment to time and projects

Keep in mind that certain things can meddle in your business, so an ideal design team should be able to execute rushed projects within a reasonable time. Commitment matters as well – you can tell how committed a team is by how often they suggest and share design and content ideas.

This entails expertise (which you should research more about since some teams can offer platforms like e-commerce, SEO, etc.), reasonably priced packages, and the size/availability of different designers ready to work.

These are just some, if not the most basic things that should help you decide. Wherever you need the web design – Colorado/Denver market or anywhere else – the ideal design team should have checkmarks for all the listed factors.

The WebriQ Web Design Colorado Service: Our Team is Committed and Ready to Provide Outstanding Results

Performance and attitude are keys to success. At WebriQ, our Web Design as a Service concept is a service aiming to transform websites into engaging platforms, turning them into venues for great brand and customer relationships.

We cater to large and small business entities from various niches. Whether your business is located in Colorado Springs or in the greater Colorado and Denver area, we are ready to assist.

Mobile performance is at the forefront of our service – we make sure business sites get the leverage and exposure that they need in reaching and marketing to the right people. We understand the need for a small business to grow and thrive cost-effectively, so our services are geared towards helping you succeed in your online marketing endeavors.

We’re not only driven by performance but also by the value we put into web projects. We have the expertise and we are ready to serve. When it comes to optimized web design, analytics, and inbound and content marketing, we strive to work dynamically with all clients and with various project types.

Visit the rest of our website to learn more about services or 

What Makes a Great Team For Web Design: Colorado Digital Market And Beyond

Google's Core Web Vitals are making huge waves and, as expected, there are a lot of opinions and optimization solutions now surrounding it.

But what exactly are Core Web Vitals and how do these metrics affect website owners and marketers like you? This guide will delve into this matter and provide actionable steps for everyone to move forward with confidence in the ever-changing online marketing world.

The Core Web Vitals are essentially tied to how Google is now currently measuring the overall user experience of a website. These can be categorized into three specific factors:

We will examine these in more detail below. But, essentially, these factors or web vitals encompass a website's ratings in the page speed and user interaction department.

As of the moment, these metrics are considered as part of the overall page experience score that Google is giving websites. In other words, these are used by Google to size up your site's overall user experience, which affects important matters such as SEO and your online marketing efforts in general.

Why do these Core Web Vitals matter? Should you really care about it?

While there are many out there who are panicking over these core web vitals metrics, keeping calm and dealing with the matter on a step-by-step matter is still the best approach. The internet is ever-changing and the way search engines classify websites keep evolving as well.

If we take a step back, it is just right to say that a website needs improvement from time to time. Sure these metrics come and go, and change over the course of weeks and months. However, if we take the time and effort to understand them properly, implementing them into online marketing strategies can be done at a steady pace that will lead to bountiful gains.

One of the new page experience signals that Google is now focusing on is Large Contentful Paint or LCP. This measurement factor covers visible pixels on a page and when they become fully visible (or painted) on the screen. LCP focuses on the largest elements that are displayed on the screen.

These page elements may be hero images, background images, text blocks, or even a video.

This metric is generally measured in milliseconds and a performance timeline is aggregated. Think of it as Google keeping an eye on how soon or how quickly these large elements are rendered on the page and becomes fully viewable by visitors. Naturally, the sooner these things appear, the better your site is in the eyes of Google.

This makes sense if you think about it from the perspective of human visitors as well. We all know that barely anyone can wait for a website to load these days. We have always known as well the importance of page loading speed. The quicker the better as that is more convenient to users. For that reason, Google is now paying more attention to this metric.

: Site owners and web designers are highly advised to consider this particular core web vitals measurement when building webpages. Note that no matter which code you're using - be it HTML, JavaScript, CSS, or others - a page's elements should be rendered, parsed, and processed as quickly as possible.

First Input Delay or FID involves action from the user as well as the browser's response. This core web vitals signal is a bit technical and tricky to explain. But the idea is that this measurement determines the time between the first interaction done by a user and the time the browser can respond to the first user input. Check out the diagram below from 

At a closer look, this metric is still under PageSpeed Insights that Google tries to measure. It is all about interactivity and visual stability. The logic is that a browser cannot react to a user's action immediately unless all the elements or other workings of a website (upon opening it for the first time) have been loaded and processed.

This is yet another indirect way to measure a site's speed and overall user experience. Once again, the quicker that FID or first user interaction is processed, the nicer the site is considered by Google bots.

: Site owners are recommended to have their design team study Google's documentation about the matter thoroughly. This metric is quite technical and so it is best to have your web programmers and design team have a good handle of it. But, technically, the idea is to have the website load faster so that the user won't have to wait too long in getting a response upon interacting with a page.

Once again, this metric is measured in milliseconds and a human user may not even care about that delay most of the time, but Google has announced this as part of their core web vitals. That means that they are seriously looking at this measurement and, therefore, this bears consideration upon designing a site.

The third important Core Web Vitals under pagespeed insights that Google is paying close attention to is the Cumulative Layout Shift or CLS.

This performance measurement is considered a novelty and is probably one of the most confusing ones to analyze currently. Industry experts (aka the reputable tech guys) consider this as a proxy for determining just how stable a site's page load experience is.

As its name suggests, this is calculated in a cumulative manner. Google measures the whole page loading process and any layout shifts that happen to a page, including those not triggered by a user. Any unexpected layout shift is taken into consideration as well. As for the exact calculation formula, this is unclear and would likely change over time.

: Follow the Core Web Vitals goals set by Google. Yes, Google has set a guideline for these metrics and several measurement tools can be used to track your progress. More on these below.

Core Web Vitals Goals and How to Track Your Scores

To keep up with your site's Core Web Vitals scores, you can make use of Google Search Console. The data you'll need will be under the Enhancements section. You can also use Google's PageSpeed Insights tool (PSI). This gives you Field data and Lab data and helps you determine if your website passes the Core Web Vitals assessment.

PageSpeed Insights data for the field section for Core Web Vitals are gathered from the Chrome User Experience Report. You can test any URL you want. As for the lab data, they are extrapolated from a Google server in the US.

The Core Web Vitals Goals provided by Google are visually easy to use. You just need to check whether your pages fall in the Good, Needs Improvement, or Poor section.

 To keep things simple, just keep these associations in mind: LCP is all abut loading speed, FID covers interactivity, and CLS is all about visual stability. Based on the image above, a good LCP score is 2.5 seconds or below. For FID, aim for 100 milliseconds or below. As for CLS, a cumulative score of 0.1 or below is considered a pass.

Should you really worry about a core web vital signal? How do these page experience metrics affect search engine optimization?

Google has given word that these core web vitals will affect mobile and desktop regular search results. As to what extent, that is unclear and requires further investigation.

Keep in mind that Google has tons of ranking signals. Yes, these are called Core Web Vitals but they are not the end-all-be-all of ranking signals.

Continue monitoring your Google Analytics, 

, and PageSpeed Insights data to determine your core web vitals scores. Also, always remember that overall page speed and page experience continue to be important factors for SEO. By keeping this in mind, you will be on the right track. Anything that falls on the Needs Improvement or Poor sections of the core web vitals goals should be addressed as soon as you can.

Every Search Console report about core web vitals will link to a PageSpeed Insights report, which you can study in more detail. There you can diagnose the problem and start fixing what needs to be improved.

If you find these Core Web Vitals too technical or confusing, that is no problem. We recommend that you have your web designers and programmers do the heavy lifting. Whether it is about the largest contentful paint, first input delay, or cumulative layout shifts - they will have a better understanding of how to improve the overall page speed and page experience.

To ensure the good performance of your website, partner with a web design team that has the breadth of experience and agility to handle recent technological and SEO changes. Only then can you have peace of mind.

We here at WebriQ are always ready to help to boost your site's performance and SEO matters. We are also keeping an eye on these new signals that Google is measuring. As always, we focus on building websites designed to excellently communicate your business message to your online visitors. On top of that, we design pages that load quickly on both mobile and desktop screens.

More importantly, we keep abreast of recent technological developments, new SEO signals, and other crucial page experience matters to ensure the satisfaction of site owners.

 to know more about our services and how we can help you with your online marketing efforts.

Core Web Vitals - New Ranking Factor and What You Should Do About It

With organic search driving more than 50% of all trackable web traffic, it's clear that this channel outperforms social media, paid ads, and other website traffic sources. As a result, optimizing your website for search engines is a critical component of any marketing strategy. By ensuring that your website is easily discoverable by consumers and appears ahead of your competitors on search engine results pages, you can increase your visibility and drive more traffic.

It's time to consider switching to a website platform that supports effective search engine optimization (SEO) strategies. Using a headless content management system (CMS), you can use the platform's architectural features to enhance your SEO efforts, such as optimizing your website content, improving your website speed, and implementing other best practices for SEO success.

In this article, we'll explore why SEO and composable stack for websites should be something you would be interested in and why a headless CMS is an optimal choice for businesses aiming to achieve significant SEO goals. We'll also examine StackShift's features to help any content managers to boost your website's search engine rankings.

Discovering the Versatility and Benefits of StackShift:

StackShift provides businesses with a digital experience platform

 and the tools necessary to meet the demands of today's digital landscape. It is a digital experience platform that makes building a website go smoother and ensures that content management is less of a headache.

WebriQ is a composable architecture competence center providing cutting-edge website development solutions since 2017. Through continuous experimentation and evolution, WebriQ has built a powerful custom tech stack solution for website development.


By combining the best technologies, content management systems, and tools available, we have created a platform that offers unparalleled flexibility, scalability, and agility for businesses looking to make excellent digital experiences and enhance their online presence. We have also partnered with industry leaders like Netlify and Vercel to create seamless workflows for digital assets made on their platforms. With StackShift, businesses can benefit from a robust and future-proof website development solution that will help them stay ahead of the curve in the fast-paced digital landscape.

The Solution for Tech Stack Implementations

WebriQ has transformed its extensive experience and expertise into an all-in-one solution for composable architecture implementations. This solution allows organizations to effectively tackle the challenge of migrating to new functionality from legacy systems. With StackShift, companies can take a phased approach to migrate off their old systems, starting small and adapting as they progress and upgrade their business functionality.

 is an excellent way to try out the platform's capabilities. Users can experiment with different features and functionalities to better understand how to leverage the solution for their organization's needs and digital experiences. With StackShift, businesses can migrate their legacy systems to a modern composable architecture technology, ensuring they are better equipped to handle today's fast-paced digital landscape.

WebriQ's Integration Expertise: Streamlining Workflows for CMS

WebriQ's integration expertise combines different systems and tools under a single management interface, enabling efficient collaboration and content management without developer involvement. StackShift's integrations cover AI, cloud-native e-commerce, data democratization, serverless and payment forms.

For example, OpenAI API or any headless content model integration with StackShift, and WebriQ Commerce integrations with e-commerce platforms like Bigcommerce and MedusaJS.

Hasura facilitates data democratization, while serverless forms and payment forms through AWS and WebriQ Serverless Forms ensure secure, scalable, and easy-to-manage forms and payment gateways.

Overall, WebriQ's integration capabilities enable businesses to streamline their workflows and digital teams to achieve greater efficiency and productivity in managing their content and digital assets.

Optimizing Pages for Search Engines in 2023: Is It Still a Relevant Strategy?

Based on current trends and practices of digital leaders, it's safe to say that SEO will remain relevant in 2023 and beyond. The internet continues to be a crucial component of our daily lives, and search engines remain the primary way people discover information online.

As businesses strive to compete for online visibility and engagement, SEO is essential to help them achieve their goals. While search engine algorithms and ranking factors may change over time, the fundamental principles of SEO, such as creating high-quality, relevant content and optimizing website structure and user experience, will likely remain critical factors for achieving online success.

Key Features to Improving Site's SEO with StackShift

APIs are essential technology components that allow different computer programs to communicate with each other. In the case of headless CMSes, APIs are crucial for maintaining the flexibility and integration necessary to power effective SEO.

StackShift offers an OpenAI API integration to support various functions for digital experiences, from the creation of content to its distribution across different channels. Through this, businesses can seamlessly integrate their content and digital assets across multiple platforms, enabling them to achieve better visibility and engagement with their target audience.

2. State-of-the-art Headless CMS for an effortless content model

Content models define the structure and relationships of content types within a headless CMS. They allow marketers to organize and deliver content modules depending on the channel and consumer. StackShift's headless CMS simplifies content modeling by allowing easy editing of labels, or fields, for each content module, which enables APIs and marketers to quickly find the modules they need. Overall, content modeling is essential for creating a flexible, organized, and structured content structure that supports SEO and enhances users' digital experiences.

3. Headless Commerce implementation boosts online stores' SEO

Implementing Headless Commerce can significantly improve an online store or site's SEO. By decoupling the front-end presentation layer from the back-end commerce functionality, online stores can optimize their site for search engines without compromising user experience.

Headless Commerce allows for the creation of highly optimized content that can be indexed and ranked by search engines more effectively. Additionally, the faster load times and better performance associated with Headless Commerce can lead to improved search engine rankings. With its ability to improve SEO and enhance the user's digital experiences, Headless Commerce is a must-have for any online store looking to stay ahead of the competition.

Metadata plays a crucial role in search engine optimization by providing search engine algorithms with additional information about a page's content and context, which helps it rank against other pages. Access to metadata is critical in StackShift's headless CMS, as it allows marketers to tailor descriptions for elements that manage content, like page titles, page descriptions, and content module descriptions. This provides search engines with clear information about each component and its relationship to the targeted keywords.

5. Easy content management with StackShift's headless CMS

StackShift makes managing content with a headless CMS as easy as traditional CMS. In addition to the ability to have content editors create custom metadata, StackShift provides a range of features that simplify content management for business users. These features include editable components, rich text editing, and previewing screens, allowing users to create and update content without technical expertise easily.

StackShift also offers one-click publishing, allowing users to quickly and easily publish content to their website or other channels. In addition, StackShift includes rules and GPT-3 and GPT-4 integrations, enabling businesses to perform a wide range of natural language tasks, such as creating chatbots, generating content, and more.

6. Customizable URL Slugs for Improved SEO with StackShift

StackShift offers a simple solution for businesses to optimize their URLs for search engines. With customizable URL slugs, users can easily incorporate relevant keywords into their website URLs. While keywords are no longer the sole factor for SEO, they still hold significance in helping search engines identify the content of a page.

This simplifies creating and modifying URLs with targeted keywords, allowing companies to achieve better visibility on search engine result pages. By optimizing URLs in this way, businesses can improve their chances of attracting traffic and increasing engagement on their website. With StackShift, customizing URL slugs has never been easier.

7. StackShift's Integration with CDNs for Optimal Content Delivery

A content delivery network (CDN) is a network of geographically distributed servers that deliver content to end-users with high performance and availability. As website loading speed and performance are crucial factors in enhancing user experience and SEO rankings, CDNs have become essential to the modern web infrastructure.

By leveraging the power of CDNs, StackShift ensures that its users' content is delivered quickly and reliably to their audience, no matter where they are worldwide. This integration leads to better user engagement, higher conversion rates, and improved search engine rankings.

8. Simplifying Markup Editing in StackShift

With the separation between the front end and the back end, making changes on a website built on a headless CMS such as StackShift is now easier and faster. Developers can edit markup without affecting any consumer-facing experiences. This cleanup ensures a simple markup, essential for top-ranking content for search engines.

StackShift's CMS also allows you to view all changes made to any field and roll them back instantly when needed. Avatars of team members viewing a document appear in the corner to prevent edit clashes or lockouts. Moreover, real-time presentation layer previews enable the team to collaborate and meet website business needs.

Implementing a headless CMS with solid technical execution can offer many businesses significant SEO advantages compared to a traditional CMS. And StackShift's headless CMS provides various features that can boost the websites' SEO. With customizable URL slugs, customizable metadata, integration with CDNs for fast content delivery, and easy-to-edit markup, StackShift makes it easy for marketers to optimize their website content for search engines.

Overall, StackShift provides a user-friendly interface, editing tools and features to help marketers and businesses improve their website's SEO and increase their online visibility.


StackShift and SEO: Using Headless CMS and Composable Stack to Boost Search Engine Visibility

If you are a business owner, marketer, or e-Commerce site owner then you will most likely spend a lot of time thinking about your business' website. Producing content becomes a necessity to attract more traffic online and potential clients.

Naturally for a business owner, marketer, or e-Commerce site owner, discerning about your business' website as well as its content management would be your top priority to establish an authoritative, trustworthy, and engaging online presence.

Coming across content management systems, such as traditional and headless CMS, becomes normal. On top of that, you will be concerned about search engine optimization as well.

For those of you who want to improve your website or create a new one, going the headless CMS route is highly recommended. To make it even easier for you to achieve your marketing goals, this comprehensive guide provides headless CMS SEO best practices. Implementing these guidelines will make your site perform so much better on search engines and smooth out content management processes as well.

Ultimately, if you want to improve your website or create a new one, going the headless CMS route is highly recommended.

What makes the headless CMS perfect for e-Commerce is its “decoupled” setup.

In a headless CMS setup, the back-end and the front-end of the website or e-Commerce store are "decoupled". This means that they work independently. In other words, product information and other data (e.g. product listing descriptions, prices, and other information that the customer searches for and sees on your site) are treated as separate from the commerce management and business logic side.

System-facing concerns and server-side matters are separate from customer-facing concerns.

By the way, headless CMS may also be called static site generators. A website using this technology can also be called a static site or a decoupled site.

There are many benefits of a headless content management setup. That includes:

To know more about the advantages of using a headless CMS and why we recommend it, you might want to check out this article: 

Why Content Marketers Should Consider a Headless CMS

This technology will benefit your business website strongly as well as your SEO efforts.

Headless CMS and SEO: The Advantage of Structured Content

Headless CMS is designed to deploy structured content.

What this means is that you can create large content topics. Then, under that, you can have content chunks that can cover the specifics of the topics in more detail. All of these will then be arranged and rendered in a logical structure for you via APIs. As a result, your content team can focus on writing and publishing well-thought-out content without trouble.

Structured content is one of the main features that make headless CMS distinctive. Managing your content models becomes a breeze and your content chunks can be moved around freely to wherever you need them.

Because of this setup, search engines will be able to crawl your website so much faster and much more effectively. Those search engine bots will find it super easy to identify what your website is all about. That can help your pages 

As a whole, the structured and organized nature of headless CMS gives a website that much-needed edge to overcome the competition on search results. Imagine surpassing your competition on the searches and gaining more visibility. Awesome, right?

When it comes to headless CMS and headache-free website building and content management, we proudly introduce to you the 

In a nutshell, it is a landing page and microsite builder. With the wide variety of components available, you can be more confident in creating impactful online pages that will take your business and web presence to a higher level?

What can you expect from Webriq Studio? Check out these highlights:

Experience the future of website creation

Simple interface with little time requirement

All-inclusive, cutting-edge solution that will never be obsolete

Get the most cutting-edge tool for website design - today

Webriq Studio delivers an out-of-the-box SaaS experience, giving you a chance to create pages backed by powerful technologies without spending time trying to figure things out on your own. Plus, with this technology stack, you don't have to worry about tomorrow - it's a future proof approach to building and managing your web properties!

Webriq Studio is a page builder that is transforming the web. It is a fully-fledged one-stop-shop for creatives looking to build on a future proof stack. With endless customization possibilities, you have everything at your fingertips to design and launch your project - from landing pages to eCommerce sites.

Webriq Studio is the new rage in microsite creators. It's intelligent, intuitive and idiot-proof for marketers to set up landing pages that convert like mad.

This is basically the future of website design!

If you have decided that a headless CMS setup is for you, then once it is set up, marketing your website properly online can be considered the next step.

To help you with this, here are some of the accepted best practices for static sites or headless CMS websites.

Using a headless CMS means a heavy reliance on API calls. Discuss this with your web development team and ensure that your site's URL is static rather than dynamic. This is important for every page that you wish to rank high on Google.

This may sound too technical for marketing heads and top-level business owners focused on the overall aspects of the business, so it is best to coordinate with the web dev team regarding matters connected to SEO-friendly URLs. When not done right, these may not be crawled and that can impact the visibility of your content.

If you are migrating from a traditional or monolithic CMS (e.g. WordPress) to a headless CMS, it is best to maintain the same URLs for product listings and categories. These have most likely been indexed by Google already and will benefit your new site without you having to go through so much effort. Again, discuss with your web technicians regarding the creation and maintenance of these SEO-friendly URLs for the best results.

Pre-built or pre-generated sites (e.g. sites using free and paid WordPress themes) often come with a planned SEO structure already. However, if you are using a headless CMS, the site will go down the bespoke route.

In this case, it is important to lay down a plan for the SEO essentials first before building out the website. The web development team, designers, and SEO team should coordinate well to outline these basics in order to make the website perform well on search engines quickly after launch.

The SEO essentials we are talking about here is on the back-end side, which covers mainly the codes used to build the website from scratch. Javascript and HTML codes will be deployed and they need to be coded properly with search engines in mind.

To help search engines find your website quickly, it is important to do proper keyword research. This can be done by the content team in coordination with your marketing people. There are many tools that can be used for this, such as Google's Keyword Planner, SEMRush, and Ahrefs. By figuring out which keywords are best for your business products and services, you can position your website to rank high in search engines.

Identify both short- and long-tail keywords to drive your online marketing efforts. Since a headless CMS makes it really easy to update your site's content, it will be even more convenient if you have a solid list of keywords to help with content creation.

One of the best SEO practices that you and any content team should go by is the creation of top-notch quality content for human readers and search engines. It will be a pity to have the full convenience provided by CMS platforms, only to waste that in publishing low-quality content.

Make sure that the articles you produce on your website are informative, useful, easy to read, engaging, and can connect with your target audience. You may be asking what this has got to do with search engine robots? Do they really care about these matters?

The answer is: YES. Currently, search engines deploy highly sophisticated crawling and website analysis technologies. They are now much better at determining if a site is truly helpful to a human user or not.

So, don't be tempted to just stuffing your keywords or using SEO practices that are considered black-hat or deceptive. Have your content team strive to create and publish content that will satisfy your human readers. Ultimately, this is one of the best SEO practices that will elevate your business.

Aside from the creation of quality content, regular publishing of content is also among one of the key SEO priorities for your marketing team. The goal is to achieve consistency and also to gradually grow your website in terms of pages.

Regular publishing of content signals search engines that your site is active and up-to-date. This will have a positive impact on website performance among search results. With the use of headless CMS platforms, publishing is made easier so this should not pose too much of a burden.

While metadata isn't an overly weighty optimization factor, it is still an important part of any website, especially for marketing purposes. After all, the meta tags, page titles, and meta descriptions help your website stand out among the search results and help grab your audience's attention.

Follow the updated technical best practices for metadata. These changes from time to time so have your content team check Google's guidelines as well as recommendations from industry leaders.

With the right static site generator, one can easily add page titles and other metadata so the back-end process shouldn't be too difficult. Focus on the creation of these page titles, meta tags, and descriptions and make sure to grab your target audience's attention!

This is another job for your content team or whoever is in charge of publishing the articles on your site. Headings and subheadings are equally as beneficial to SEO and content marketing as meta tags and descriptions.

Not only do they improve website performance in terms of SEO, but they also improve the readability of your content. They can assist in marketing your products and services as well. With catchy headings, you can grab attention and engage your audience. You can generate curiosity or encourage them to fulfil a transaction with your business.

Take your meta tags and keywords into consideration, and make sure you incorporate them into your headings as well.

Creating social media buzz is yet another important SEO technical best practice. This is applicable to all websites, not just for those using headless CMS.

The main goal is to have working links to your business social media accounts prominently displayed on your website. Also, actively promote your site pages on your socials. Doing this will create a synergistic process of domain authority social sharing. You are basically leveraging social media traffic to signal search engines that there are good things on your domain since plenty of people are heading to it via your socials. This can definitely create more SEO success.

On top of that, you will be engaging more with your followers and open up more business opportunities.

Headless CMS provides so many benefits to website owners, marketers, and e-commerce stores. By paying attention to all of these headless CMS SEO best practices, you can take your online visibility to the next level as well as streamline the management of your whole website.

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Effective and Easy-to-Use SEO Best Practices for Headless CMS

Manufacturers across various industries commonly employ product bundling. However, they all face a common challenge of determining the optimal method for creating and managing bundles that effectively boost the average order value.

So let's delve deeper into what product bundles are, what are their benefits, and what product bundling strategy can you implement with the help of StackShift and the ECWID e-commerce platform.

It's a fact that we enjoy purchasing product bundles, particularly if they're thoughtfully curated. However, crafting product bundles is both an art and a science, as customer response to each bundle can vary significantly for various reasons.

In retail, product bundling is a tactic that involves offering a thoughtfully curated selection of complementary products to attract both browsing and motivated shoppers.

This can be achieved through upselling or cross-selling bundled products.

Upselling is the practice of convincing a customer to upgrade their purchase, such as promoting a higher-end and more costly version of an electronic gadget that the customer is considering purchasing. To upsell can also mean to encourage customers to purchase multiple product bundles at a discount percentage instead of to purchase separately one item at a time.

Cross-selling refers to the promotion of complementary products that are associated with other products in the same category. An example is advertising headsets alongside smartphones or custom cases alongside laptops. In the realm of physical retail, this is akin to the idea of cross-merchandising.

A product bundle, for example, can be defined according to your customer loyalty program, marketing and distribution costs, average order value (AOV), the goal to increase sales, or specific bundle price anchoring.

There are numerous ways and reasons to create product bundles and discounted price opportunities for your customers, which guarantees how valuable product bundling truly is. But this is also the crux of the problem - since there are numerous options, it can be a bit difficult to come up with just the right mix and match bundle for your business.

The success of your product bundles can be significantly influenced by factors such as their complexity, synergy, and pricing. Fortunately, there are several effective strategies available to ensure the success of your bundle offers. In fact, we will explore five of the best strategies down below.

What are the Benefits of Product Bundles?

In short, creating product bundles entails combining multiple items into a package with a discounted price.

This approach enables customers to view your products in a new perspective, potentially resulting in increased spending or increased average order value (AOV).

Examples of product bundles may consist of basic packages, holiday sets, subscription boxes, product samples, and promotional giveaways. Including any of these or comparable options related to your business can yield significant benefits.

Benefit 1: Increasing Average Order Value

Average Order Value (AOV) is a metric that monitors the average dollar amount spent by customers each time they place an order via a website or mobile application. To determine your company's AOV, divide the total revenue generated by the number of orders placed.

One of the primary advantages of product bundles is the possibility of achieving a higher average order value. This translates to new and existing customers spending more during each purchase of any bundle deal.

This is due to the fact that customers are incentivized to buy and spend more when presented with bundle discounts. The concept is that purchasing products in bundles will result in cost savings for the customer.

Although this may result in a slight reduction in margins, the increased sales should more than compensate for it. Furthermore, you may save money on transaction costs by reducing the number of orders.

Benefit 2: Simplifying Your Marketing Strategy

By consolidating your products into a single SKU, you can simplify inventory management and monitoring. More importantly, it allows you to market multiple items in one go.

Dannea Moneva

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