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8 Use Cases to Supercharge Your Digital Marketing Content with GPT3

Posted by
clock-iconFebruary 28, 2023

The digital marketing world is abuzz with information about AI-generated content and how this impacts many online marketing processes. In particular, Open AI's GPT3 or Generative Pre-Trained Transformer 3 is receiving much attention.

How to use GPT3 for online marketing is the big question we will tackle in this post, so let's take a look.

What is GPT-3 and why does it matter to digital marketers?

In essence, GPT3 is a language prediction model, a crucial part of an Artificial Intelligence field of study called Natural Language Processing (NLP).

What it does:

  1. Generates responses to text prompts or inputs. Expect those responses to be extremely human-like.
  2. Useful for a wide range of tasks and marketing efforts that revolve around verbiage and text communication.
  3. Accesses and develops upon massive amounts of text data. Through this extensive data analysis, GPT-3 is capable of learning a huge variety of language styles and patterns.
  4. Translates and summarizes text information
  5. Generates versatile content for a variety of applications, from social media posts to customer engagement blog post pieces, the AI model GPT3 has got you covered.

Important Note on GPT3 and ChatGPT

For those of you who have been keen on following the news about the best marketing tools out there and AI models, you probably already know the difference between ChatGPT and GPT3. For those who are new to the scene, it can get confusing.

To dispel the haze, know that both ChatGPT and GPT3 were developed by the same company - OpenAI.

ChatGPT is primarily focused on conversational tasks. Meanwhile, GPT3 has a more inclusive approach and can tackle a wide variety of applications. So, think of the latter as a more general-purpose generative artificial intelligence tool.

The amount of data from which ChatGPT was trained is also smaller in size compared to the training data used to develop GPT-3.

ChatGPT is most suitable for use on chatbots and other conversational AI systems. The AI-generated content provided by GPT3 can be applied to many more language-related tasks.

Note as well that ChatGPT has around 1.5 billion parameters whereas GPT3 has around 175 billion parameters, which makes the latter significantly more powerful as a language prediction model.

StackShift and GPT-3

We here at Webriq are particularly excited about GPT3 as a language model.

We have integrated this excellent digital marketing tool into our StackShift with the goal of making your marketing efforts so much easier and much more effective.

With the integration of GPT3 and composable content, StackShift allows you to enjoy the benefits of modular and reusable content pieces as well as the ability to generate marketing copy on the fly.

Check out how StackShift works and how powerful GPT3 can be. Get your free access here.

Artificial Intelligence Innovating Digital Marketing

Using a cutting-edge AI language model to supercharge your digital marketing strategies is definitely the right decision.

GPT3 is able to mimic natural language processing and provides human-like sentences and responses to queries and tasks. That makes it a highly advantageous asset to any business and industry.

Not only can you use the GPT3 playground for amazing AI-generated content, but you can also take full advantage of services that integrate this language model:

  1. Chatbots - Tools such as ChatGPT and Paradox pave the way for more intelligent chatbots that will respond to your customers' queries in a more human-like manner. This will help you manage and allocate your resources better without sacrificing customer engagement.
  2. Text Generation - You only have to use applications like Canva's Magic Write and Jasper AI to know the potential of Generative Pre-Trained Transformer 3 for content creation. Through its powers of semantic analysis, businesses can produce content for ad copy, marketing tools, product descriptions, personalized content pieces, and so much more. And all the generated content will not lose its competitive advantage over human-produced content. Sure, some areas may need fine-tuning, but the point is you don't have to bog down a whole team of writers and editors to do so. Imagine the time and money you can save!
  3. Image Generation - Can an AI system produce impactful and beautiful imagery for your business? The answer is YES! You might want to check out Headshot and Avatar SDK
  4. Video Generation - Veed and Synthesia are good examples of these applications. Add more dynamics to your landing pages without spending too many resources on video production.
  5. Code Generation - You read that right. AI tools can be used to generate code too. Check out Github Copilot and Tabnine for examples. Your developer and designer teams will receive a big assist from these generative artificial intelligence applications for sure.

GPT3 and SEO: Keyword Research, Clusters, and Topic suggestions

One of the constant areas that need work in the digital marketing sphere is search engine marketing.

In order to come up with a solid marketing strategy, content marketers have to constantly keep themselves up to date with trending keywords, topics, and ideas for discussion.

GPT 3 can help with all of these and make the process of creating content for marketing campaigns and social media platforms less of a chore.

Let GPT 3 assist with keyword research. For example, ask it what the related long-tail keywords are for your target audience. With its natural language processing parameters, it will be able to come up with a workable list in minutes! That's more free time for you and your team to focus on other key areas of your business.

Stuck on what topic to discuss in your next blog post? Don't know which direction to take your marketing campaigns based on current trending social media posts? Feeling out of touch with your target audience?

Pump GPT 3 with your prompts and content creation will stop being a headache.

Tired of optimizing page titles, meta descriptions, headings, and link texts for search engines? Don't want to have content that doesn't connect with your customers? With GPT 3, solutions to these problems are only a few prompts or questions away.

Many SEO experts are now using GPT 3 and they continue to create relevant content that is popular on search engine and social media platforms and they are loving it! SEO content writers may be divided at the moment and hesitating whether to fully embrace GPT 3 or set themselves apart from it, but this generative AI tool continues to help those who wish to produce quality content but currently don't have the time, energy, or financial resources to do so.

GPT 3 for Writing Ad Copy

Ad copy differs from regular website content and blog posts in the way the message is delivered.

As its name suggests, ad copy is all about advertising, which means quickly grabbing the attention of the target audience and smoothly sending them through your sales funnel. You want your ad copy to accurately and effectively deliver your marketing strategy as opposed to casting a wide net.

Website content, on the other hand, refers to the regular content found on your site such as a comparison blog post and an about us page, or those product descriptions, ebooks, and even social media updates.

A good ad copy will clearly communicate to your target customers how your business can solve their problems. Of course, this can also be communicated through a blog post, but the difference is that ad copy is shorter and sweeter while a blog post can indulge in more explanations.

A good ad copy is also one that can emotionally trigger the viewer to do the goal action - buy, subscribe, download, etc.

You also would want to focus on showing benefits and not the features of your products or services. Many advertising content will also instill the fear of missing out, further influencing the viewer to follow that call to action.

Hence, ad copywriting and website content creation are often treated as two different things. Although many writers out there can do both, there are also many who specialize. But the bottom line is that you would need to seek a really good copywriter in order to see substantial results from your digital marketing campaigns.

Can GPT 3 do this for you? Although it went through a massive amount of training data, it is still unlike humans in the emotions department.

Well, the answer to this question is not definitive. But one cannot deny the value of the content ideas this AI tool provides. GPT 3 processed and will likely continue processing a wide range of training data from various sources (online, books, social media posts, etc.) As machine learning technology progresses and new technology develops, many people believe that GPT 3 will be able to accurately determine the pain points of customers and generate emotional and extremely convincing ad copy in a short period.

At the very least, you can now utilize GPT 3 as an idea generator for your ad copy. Whether you want to produce content for your Google Ads, Facebook Marketplace, Amazon, or wherever it is - simply start with relevant keywords and prompt GPT 3 for assistance on your ad content ideas and overall content strategy.

Natural Language Processing Powers FAQs and Chatbots

GPT 3 is all about deep learning, analyzing various language styles, and building a versatile and human-like language model that can respond to all sorts of text inputs and tasks.

Considering its millions of data sources, it really isn't surprising that it can be used to supercharge the FAQ sections of your business websites or power intelligent chatbots.

Digital marketers will be happy to know that you don't have to be online all the time or keep a large team of customer representative agents ready to chat with customers. You can still maintain customer engagement with the help of artificial intelligence and it's all because of natural language processing!

Try GPT 3 for yourself to find out just how human-like it can respond to queries and other digital marketing-related questions.

GPT 3 is not considered the most knowledgeable language model or predictor for nothing. With over 175 billion training parameters under its belt and a two-pronged approach of encoding and decoding, this artificial intelligence tool is certainly top-notch. It even outperformed a state-of-the-art application using Information Retrieval in a closed-book question-and-answer environment.

It's smart and it will get smarter.

What is even better is that GPT 3 can be set to answer chats in different ways - friendly, helpful and professional, clever, humorous, or creative. It can be set to answer queries in a polite manner or brutally honest if you want it too. What that means is that you can tailor it to the tone of your business, to exactly how you or your people often communicate with your customers.

Super cool!

ChatGPT and Content Development: Writing Product Descriptions

The fact that you can set any tone for GPT 3 to answer chat questions or build up FAQ pages also applies to content creation. Be professional and polite or funny and casual with your digital marketing campaigns and content - it's all up to you.

But what about product descriptions? We have already mentioned above that GPT 3 can be used to generate amazing product descriptions that digital marketers will love.

Even if you're dealing with a long list of products to provide descriptions for, you need not suffer from writer's block or fatigue anymore. Just make sure you use relevant keywords on your prompts and creating quality content that are descriptive and on-point for your products or services will be a breeze.

Through its natural language processing ability, you can even achieve generated text that can be segmented for different audiences.

For example, you can prompt GPT 3 to create a description for the product offered to young adults on social media and it will be catchy, casual, or funny. Another example is to ask GPT 3 to generate product descriptions for professionals in a way that will show your ability to solve their pain points and showcase your business thought leadership. GPT 3's deep learning capabilities will create content that's more confident, convincing, and in line with your target sector with just a few keystrokes.

You can also set more detailed restrictions on generating product descriptions based on your digital marketing campaigns. For example, that will not easily get lost within the hundreds of social media updates that bombard each individual daily. Then, simply prompt GPT 3 to create catchy marketing content in one to two sentences and you can probably use 3D generative AI tools in conjunction too.

GPT 3 for Blog Post Outlines, Social Media Content Ideas

The beauty of AI models for any content strategy is that they do not suffer from writer's block, tiredness, or lack of inspiration or coffee. Artificial intelligence tools like GPT 3 can power through your needs anytime, anywhere.

Need content for your marketing campaigns in the next two days but are swamped with meetings? What about creating content for an audience whose needs you have not fully understood yet? Is your team's content production being delayed by the lack of data analysis?

Any business can face these troubles but these can go away with the help of GPT 3.

Create content for your next blog post, or even for the next ten blog posts, in one sitting. Have that outline done and dusted in minutes. Simply tell GPT 3 the search intent you wish to solve with your post and you'll have one optimized for search engines.

Ask the generative AI tool the related questions for a specific topic and then delve deeper by asking what pain points can be solved at this specific juncture. To be more specific, let's say you are writing a post about home relocation. You can start by giving the prompt: "give me a blog post outline for home relocation meant for early retiring homeowners"

In just a few seconds, you already have a workable outline for your blog post. Then, you can figure out the details by asking more questions, such as "what are the paperwork to handle when relocating a home in the US?"

Just by looking at these screenshots, you'll know that you will soon have a killer blog post!

Of course, we advise doing your due diligence and verifying the facts. But just based on this outline, it won't be difficult anymore to figure out a blog post for your customers.

Naturally, the same goes for generating ideas for your social media posts. And with its natural language processing ability, you can create quirky, emotional, humorous, or polite marketing media across a bunch of social media platforms.

GPT 3 even generates the hashtags for you.

Reach New Markets

GPT-3 can be used to identify new markets through natural language processing and deep learning techniques.

GPT-3 can be used to analyze large amounts of data to identify new demographic and geographic markets, create customized marketing campaigns tailored to those markets, and generate content that is more likely to resonate with those markets.

Additionally, GPT-3 can be used to better understand customer preferences and behaviors, allowing marketers to create more effective campaigns and target more efficiently.

GPT 3 Assists Writers, Content Creators, and Marketers

Helping Writers

GPT-3 can help writers by providing them with a vast array of tools.

Firstly, GPT-3 can help in content generation by providing suggestions for topics and ideas.

Secondly, GPT-3 can provide writers with tools for proofreading and editing, allowing them to quickly identify any errors or inconsistencies within their writing.

Finally, GPT-3 can provide writers with an automated assistant to help them organize their thoughts and ideas, making the writing process more efficient.

Helping Content Creators

GPT 3 can help content creators in a variety of ways.

By leveraging GPT 3’s natural language processing capabilities, content creators can quickly generate new ideas and content that are tailored to their audience. The process of creating content will become less of a chore and, perhaps, become more liberating and creative.

GPT 3 can also help content creators streamline their workflow and create more personalized content by automatically writing summaries of content, suggesting topics, and even providing insights into the effectiveness of the content.

Finally, GPT 3 can help content creators by automatically generating visuals and graphics to accompany articles and stories.

Helping Marketers

GPT 3 can be used to generate creative ideas and concepts for campaigns, write copy for ads, generate content ideas for blogs and website pages, generate creative visuals, and more.

It can also help marketers identify trends and customer behavior, analyze customer data, and provide insights into customer preferences and buying habits.

Versatile for all your content needs

What makes the best content strategies for your business?

1. Understand Your Audience: Before you can create content that resonates with your audience, you need to understand who they are and what they care about. Research your target audience, their interests, and the kind of content they’re already consuming.

2. Set Goals: You need to define the goals of your content strategy and how they fit into your overall business and content marketing goals. Decide what you want to achieve with your content and set measurable objectives.

3. Create Quality Content: Quality content is essential for a successful content strategy. Focus on creating content that provides value to your audience, educates them, and helps to establish your brand as an authority in the industry.

4. Promote Your Content: Once you're done creating content, you don't let it sit there. You need to get it in front of your target audience. Leverage social media and other channels to promote your content and drive awareness to your web page.

5. Measure Your Results: It’s important to measure the performance of your content and adjust your strategy accordingly. Use analytics tools to track key metrics such as website visits, shares, and conversions.

All of these require work and will most likely engage several people to go back and forth for a few days in order to get things done.

With the assistance of GPT 3, the whole process of creating marketing content, from idea conception to publishing and dissemination, can be made faster and more straightforward.

You only need one artificial intelligence tool - Chat GPT 3 - to generate outlines, answer questions, and get a feel of your audience in minutes. Versatility at its finest.

Key Takeaways

The future potential of GPT-3 is quite promising.

It has the potential to dramatically improve natural language processing, enabling more powerful AI tools. With its large dataset, GPT-3 is capable of producing more accurate and sophisticated results than its predecessors. As GPT-3 continues to improve, we can expect to see more applications that leverage its powerful capabilities.

We here at Webriq believe that GPT-3 is an incredibly powerful tool for content creation and digital marketing.

It can make your content creation process much faster and more efficient, allowing you to do content marketing that is more personalized and relevant to your audience. Additionally, GPT-3 can help you with more complex tasks such as natural language processing (NLP) and machine learning (ML), which can be used to improve the targeting of any web page and its personalization capabilities.

Finally, GPT-3 can be used for more engaging content generation, which is key for successful digital marketing campaigns.

Don't just take our word for it. See exactly how GPT 3 and our composable content management system, StackShift, can solve the pain points of your business and marketing.

With the help of generative AI, the future prospect of content generation, machine learning, and content marketing is definitely bright!

Feel free to message us for more details on GPT 3 and StackShift.