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StackShift and SEO: Using Headless CMS and Composable Stack to Boost Search Engine Visibility

Posted by
clock-iconApril 28, 2023

With organic search driving more than 50% of all trackable web traffic, it's clear that this channel outperforms social media, paid ads, and other website traffic sources. As a result, optimizing your website for search engines is a critical component of any marketing strategy. By ensuring that your website is easily discoverable by consumers and appears ahead of your competitors on search engine results pages, you can increase your visibility and drive more traffic.

It's time to consider switching to a website platform that supports effective search engine optimization (SEO) strategies. Using a headless content management system (CMS), you can use the platform's architectural features to enhance your SEO efforts, such as optimizing your website content, improving your website speed, and implementing other best practices for SEO success.

In this article, we'll explore why SEO and composable stack for websites should be something you would be interested in and why a headless CMS is an optimal choice for businesses aiming to achieve significant SEO goals. We'll also examine StackShift's features to help any content managers to boost your website's search engine rankings.

Discovering the Versatility and Benefits of StackShift:


StackShift provides businesses with a digital experience platform and the tools necessary to meet the demands of today's digital landscape. It is a digital experience platform that makes building a website go smoother and ensures that content management is less of a headache.

Composable Architecture

WebriQ is a composable architecture competence center providing cutting-edge website development solutions since 2017. Through continuous experimentation and evolution, WebriQ has built a powerful custom tech stack solution for website development.

By combining the best technologies, content management systems, and tools available, we have created a platform that offers unparalleled flexibility, scalability, and agility for businesses looking to make excellent digital experiences and enhance their online presence. We have also partnered with industry leaders like Netlify and Vercel to create seamless workflows for digital assets made on their platforms. With StackShift, businesses can benefit from a robust and future-proof website development solution that will help them stay ahead of the curve in the fast-paced digital landscape.

The Solution for Tech Stack Implementations

WebriQ has transformed its extensive experience and expertise into an all-in-one solution for composable architecture implementations. This solution allows organizations to effectively tackle the challenge of migrating to new functionality from legacy systems. With StackShift, companies can take a phased approach to migrate off their old systems, starting small and adapting as they progress and upgrade their business functionality.

The StackShift Sandbox account is an excellent way to try out the platform's capabilities. Users can experiment with different features and functionalities to better understand how to leverage the solution for their organization's needs and digital experiences. With StackShift, businesses can migrate their legacy systems to a modern composable architecture technology, ensuring they are better equipped to handle today's fast-paced digital landscape.

WebriQ's Integration Expertise: Streamlining Workflows for CMS

WebriQ's integration expertise combines different systems and tools under a single management interface, enabling efficient collaboration and content management without developer involvement. StackShift's integrations cover AI, cloud-native e-commerce, data democratization, serverless and payment forms.

For example, OpenAI API or any headless content model integration with StackShift, and WebriQ Commerce integrations with e-commerce platforms like Bigcommerce and MedusaJS.

Hasura facilitates data democratization, while serverless forms and payment forms through AWS and WebriQ Serverless Forms ensure secure, scalable, and easy-to-manage forms and payment gateways.

Overall, WebriQ's integration capabilities enable businesses to streamline their workflows and digital teams to achieve greater efficiency and productivity in managing their content and digital assets.

Optimizing Pages for Search Engines in 2023: Is It Still a Relevant Strategy?

Based on current trends and practices of digital leaders, it's safe to say that SEO will remain relevant in 2023 and beyond. The internet continues to be a crucial component of our daily lives, and search engines remain the primary way people discover information online.

As businesses strive to compete for online visibility and engagement, SEO is essential to help them achieve their goals. While search engine algorithms and ranking factors may change over time, the fundamental principles of SEO, such as creating high-quality, relevant content and optimizing website structure and user experience, will likely remain critical factors for achieving online success.

Key Features to Improving Site's SEO with StackShift


1. OpenAI API integration with StackShift

APIs are essential technology components that allow different computer programs to communicate with each other. In the case of headless CMSes, APIs are crucial for maintaining the flexibility and integration necessary to power effective SEO.

StackShift offers an OpenAI API integration to support various functions for digital experiences, from the creation of content to its distribution across different channels. Through this, businesses can seamlessly integrate their content and digital assets across multiple platforms, enabling them to achieve better visibility and engagement with their target audience.

2. State-of-the-art Headless CMS for an effortless content model

Content models define the structure and relationships of content types within a headless CMS. They allow marketers to organize and deliver content modules depending on the channel and consumer. StackShift's headless CMS simplifies content modeling by allowing easy editing of labels, or fields, for each content module, which enables APIs and marketers to quickly find the modules they need. Overall, content modeling is essential for creating a flexible, organized, and structured content structure that supports SEO and enhances users' digital experiences.

3. Headless Commerce implementation boosts online stores' SEO

Implementing Headless Commerce can significantly improve an online store or site's SEO. By decoupling the front-end presentation layer from the back-end commerce functionality, online stores can optimize their site for search engines without compromising user experience.

Headless Commerce allows for the creation of highly optimized content that can be indexed and ranked by search engines more effectively. Additionally, the faster load times and better performance associated with Headless Commerce can lead to improved search engine rankings. With its ability to improve SEO and enhance the user's digital experiences, Headless Commerce is a must-have for any online store looking to stay ahead of the competition.

4. The Importance of Metadata in SEO

Metadata plays a crucial role in search engine optimization by providing search engine algorithms with additional information about a page's content and context, which helps it rank against other pages. Access to metadata is critical in StackShift's headless CMS, as it allows marketers to tailor descriptions for elements that manage content, like page titles, page descriptions, and content module descriptions. This provides search engines with clear information about each component and its relationship to the targeted keywords.

5. Easy content management with StackShift's headless CMS

StackShift makes managing content with a headless CMS as easy as traditional CMS. In addition to the ability to have content editors create custom metadata, StackShift provides a range of features that simplify content management for business users. These features include editable components, rich text editing, and previewing screens, allowing users to create and update content without technical expertise easily.

StackShift also offers one-click publishing, allowing users to quickly and easily publish content to their website or other channels. In addition, StackShift includes rules and GPT-3 and GPT-4 integrations, enabling businesses to perform a wide range of natural language tasks, such as creating chatbots, generating content, and more.

6. Customizable URL Slugs for Improved SEO with StackShift

StackShift offers a simple solution for businesses to optimize their URLs for search engines. With customizable URL slugs, users can easily incorporate relevant keywords into their website URLs. While keywords are no longer the sole factor for SEO, they still hold significance in helping search engines identify the content of a page.

This simplifies creating and modifying URLs with targeted keywords, allowing companies to achieve better visibility on search engine result pages. By optimizing URLs in this way, businesses can improve their chances of attracting traffic and increasing engagement on their website. With StackShift, customizing URL slugs has never been easier.

7. StackShift's Integration with CDNs for Optimal Content Delivery

A content delivery network (CDN) is a network of geographically distributed servers that deliver content to end-users with high performance and availability. As website loading speed and performance are crucial factors in enhancing user experience and SEO rankings, CDNs have become essential to the modern web infrastructure.

By leveraging the power of CDNs, StackShift ensures that its users' content is delivered quickly and reliably to their audience, no matter where they are worldwide. This integration leads to better user engagement, higher conversion rates, and improved search engine rankings.

8. Simplifying Markup Editing in StackShift

With the separation between the front end and the back end, making changes on a website built on a headless CMS such as StackShift is now easier and faster. Developers can edit markup without affecting any consumer-facing experiences. This cleanup ensures a simple markup, essential for top-ranking content for search engines.

StackShift's CMS also allows you to view all changes made to any field and roll them back instantly when needed. Avatars of team members viewing a document appear in the corner to prevent edit clashes or lockouts. Moreover, real-time presentation layer previews enable the team to collaborate and meet website business needs.


Implementing a headless CMS with solid technical execution can offer many businesses significant SEO advantages compared to a traditional CMS. And StackShift's headless CMS provides various features that can boost the websites' SEO. With customizable URL slugs, customizable metadata, integration with CDNs for fast content delivery, and easy-to-edit markup, StackShift makes it easy for marketers to optimize their website content for search engines.

Overall, StackShift provides a user-friendly interface, editing tools and features to help marketers and businesses improve their website's SEO and increase their online visibility.

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