AI technology is making huge waves today in the online marketing and search engine optimization world. Through analyses of various language models, AI technologies can now generate human-like text that requires minimal or no fine-tuning at all. Through deep learning methodologies and by processing large language models, AI technologies bring profound implications to online businesses.
Websites and e-commerce companies can then generate an API key from most of these artificial intelligence tools (e.g. from an OpenAI account - specifically GPT-3) and integrate it into their platforms for better website management and customer service. The vast amounts of benefits they bring and the challenges they solve can make the lives of developers, business owners, and website managers so much more comfortable!
Right now, one of the most popular AI technology generating loads of noise online is GPT-3. Many companies have already integrated it and many people are enjoying it now, such as Microsoft's Azure customers.
Technically, this technology is just software code but its effects are revolutionizing so many industries today. What is it and why is it getting so much traction that many companies out there are excited to integrate it into their processes and websites?
GPT-3, the third generation of OpenAI's Generative Pre-trained Transformer language model, has revolutionized the way businesses create and manage content. Integrating GPT-3 into a web content management system (CMS) has become increasingly important for companies and organizations looking to improve the efficiency, productivity, and accuracy of their content creation process.
GPT-3 and structured content are two different approaches to doing research, creating, and managing content. While both have their advantages, capabilities, and use cases, it's important to understand the differences between the two in order to determine which approach is best for your team.
Knowledge is power and AI technology takes this saying to a whole new level. After all, it has access to tons of data online and on its own servers, and can process vast amounts of data at lightning speed. Whatever you are concerned about, all you have to do is prompt the AI tool with a question or an instruction and then enjoy the benefits.
This is like having a team of researchers, writers, editors, and marketers at your fingertips without actually spending so many company resources. Any online business or company owner would say this is a pretty good deal!
So what exactly are the features of GPT-3 that can address many of the content creation challenges so many of us face today?
GPT-3 has mastered the skill of creating any type of content. Examples of the content or data you can generate are poems, a scenario for a new talk show, a science article, content for apps, engaging product descriptions, or a blog post for your website. The power that GPT-3 provides its users is simply wide-ranging.
Several tools have already been built around GPT-3’s writing skills model. Some allow you to talk to a famous person, while others mimic the writing style of famous authors. GPT-3 can talk like a philosopher and write funny poems. Proofreading is surely required, but GPT-3 has a strong potential to mimic bloggers and writers.
Having been trained to perceive, analyze, and process huge amounts of data — and having been fed terabytes of text — GPT-3 can answer almost any question. It can ponder the existence of God, generate daily horoscopes, and predict the World Series winner.
Screenwriting as a form of creative writing is another task GPT-3 integration may accomplish. On the arr.am blog you can read an entire standup comedy generated by GPT-3. The AI wrote a conversation between Peter Thiel, Elon Musk, and Larry Page about running a business.
Texts like cover letters, job descriptions, and resumes can be hard to create. Job seekers put much effort into creating resumes employers will notice, and recruiters and hiring managers create dozens of job descriptions until they finally approve the most attractive one.
It gets even worse with cover letters: in order to write a strong cover letter, you need to conduct deep research, learn as much as you can about the company, and pique the reader’s attention with the first sentences. GPT-3 is suitable for generating terms and conditions, agreements, legal documents, and other similar content.
It takes several seconds for GPT-3 to convert plain English into a presentation. There are some weaknesses, however: designs and visual effects may be poor. However, GPT-3 presents a great opportunity to automate routine tasks and quickly get ready for a presentation, meeting, or tech talk.
One of the unique features of GPT-3 is its ability to find content not only using keywords but by understanding the meaning of each word. So unlike traditional search engines that primarily use keywords to provide search results, GPT-3 can provide answers based on the topic, the meaning of the search prompt, and the user’s intention — not just the words themselves.
GPT-3 may enable search engines to answer more complex, natural language questions in a shorter time. Algolia, an AI-powered search tool, leverages the OpenAI API to better understand and address user queries and cut response times to 100ms.
Effective use of GPT-3 may greatly simplify the efforts of SEO experts. These specialists invest tons of time in research and work with tools for identifying keywords, and a semantic core to improve web page rankings. With a GPT-3-powered assistant, this task may take seconds. GPT-3 has the potential to revolutionize the entire website content strategy and bring a website to the top of the search results.
We can assume that in the future, web page rankings will be determined by more than keyword density. An article’s real usefulness will make a difference. Hit-or-miss content strategies driven by low-quality content packed with keywords will lose out to intelligent strategies focused on valuable content.
OpenAI calls this feature “Polyglot.” The GPT-3 API works best in English. However, it can translate English to other languages with just a few sentences for context.
Sure, but lots of translation and dictionary apps do the same, you may say. Here’s the difference: while traditional translation software uses a database with words in different languages, GPT-3 learns by itself. It uses the information it has already studied during pre-training, compares it to the examples, understands the language, the context, the prompt, and the task, and then translates the phrase.
Translating one language to another is the simplest example of what GPT-3’s Polyglot feature can do. But GPT-3 can also do things like translate legal texts into simple, understandable English. GPT-3 is basically your best company for smooth-sailing content creation and management.
When dealing with any composable content platform, one has to understand composable content.
This refers to the practice of creating modular, reusable content data pieces that can be combined in various ways to form different types of content. This approach allows content creators to quickly and easily build and publish various types of content for a variety of digital channels and apps, such as blog posts, social media posts, email campaigns, and more.
Read our article on COMPOSABLE CONTENT to learn more.
COMPOSABLE CONTENT and COMMERCE GLUED TOGETHER INTO ONE SINGLE WORKFLOW AND PUBLISHING TOOL
Webriq Studio is a great platform and tool that provides powerful benefits to your company:
You can access all content changes made to any field and instantly roll them back if needed. And when someone’s viewing a document you’ll see their avatar in the corner, so there’s no chance of edits accidentally clashing or getting locked out.
Find content across your entire workspace using chain-able filters powered by your content model. Or, reverse search for referenced content, such as locating all the documents that contain an image.
A couple of screenshots to illustrate the integration:
You can basically set custom instructions (called PROMPTS) for GPT-3 at the component level and test each of your custom instructions through the playground. The better your instructions the better the desired output. We will come back to that in our next blog post.
Interested in trying out the Webriq Studio and GPT-3 integration? We are happy to give you free access!
We dare say that GPT-3 is the future of data management, content creation, and marketing. With this AI tool integrated into our Webriq Studio, we aim to give you more power in building and managing your websites. Get into our sandbox now to see for yourself or get in touch with us to discuss how we can move your website on the right track.