The Secret to Successful Content Marketing
For increased web traffic, a growth in leads ... service and the same can be witnessed in content marketing. A 2015 report by BI Intelligence shows how messaging platforms have caught up to social media in usage. More than 2.4 billion people combined
Content Marketing Trends To Watch For In 2018
Are we entering the golden age of content marketing? Well, it depends on whom you ask ... TED Talks have been discussing the evolution of technology away from screens for years, and it’s definitely happening. We can thank the Internet of Things
Our Top 11 Content Marketing Takeaways from #CMWorld 2017
Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference ... adidas’ Frank Thomas, the digital world is so complex and ...
4 Slack BOTS disrupting the enterprise
Presentations are long overdue for a rethink. They’re painful to pull together, don’t work well with web content, aren’t mobile friendly, and become instantly stale. We suffer through them because they serve a fundamental need on our teams — to ...
Do's and don'ts for online marketing: Is it time for a website upgrade?
Unless you have coding and design skills, partner with a firm that specializes in creating professional websites. Don't forget SEO. Search engine optimization (SEO) makes it easy for customers to find your website.
Market Your Small Business Accordingly – Make Sure You Reach Your Consumers On Every Platform
Marketing is the very essence of being able to sell to a customer. Without marketing, product creators and service providers would have a really hard time getting any recognition for their work, not to mention a lot less money for it. It is very important ...
Disrupting Authoring: The Oldest Trick in the Web CMS Book
When an industry has been around for decades, it naturally goes through waves of change. As content management grew from a way to manage static sites to the backbone of the whole enterprise experience, it’s evolved with market needs. Interfaces got ...
The Benefits of Blogging on an Open Source CMS
Becoming a successful blogger takes a lot of work. You need to create a website, come up with unique ideas, produce high-quality content regularly, and publish it so that your audience can find and engage with it. If you ask any blogger, theyll tell you that this is no simple feat.
Facebook Messenger just made itself a whole lot more attractive for brands
In order to stay relevant, brands will need to evolve their experiences and rules of customer engagement." The updates also let brands improve upon their customer care offerings on Messenger. With the new handover protocol, businesses can easily move ...
An Introduction to Conversational Commerce and Bots
These days, there is a lot of chatter about talking – and it’s not that surprising considering the forays in AI, machine learning and natural language processing have made interactions with technology more conversational, more human. Bots are now ...
Enterprise Chatbot Solutions With AI and Voice-Activation Are the Future
Register Now » While enterprise chatbots have been on center stage for quite some time, a new wave of AI-assisted services is being introduced, changing the way we communicate, undertake tasks, work, and browse the internet, among other things.
7 Content Marketing Trends Brands Need to Prepare for in 2018
We're more than halfway through 2017. I know that sounds almost impossible because the year has flown by so far. (My youngest daughter just became a 1-year-old. I feel like I just blinked, and now she's taking steps to keep up with her sister. When did ...
4 Ways These Brands Are Driving Big Results Using Bots for Messenger
Entrepreneur, business advisor and online-marketing professional. The possibilities available to brands that have built a unique messaging experience with bots are breathtaking in terms of results. Big brands have leveraged launches, contests, and much ...
Social Media Tips For Small Businesses
For a long time, marketing could ... having a strong social media presence is absolutely crucial. If you’re ready to attract new business and take your company to the next level, then follow these essential social media tips for small businesses.
Marketing for a New Age: Being Digital vs. Doing Digital
To thrive in an increasingly technology-dominated world, marketing organizations need to adopt a unique set of traits that are helping the world''s top digital companies dominate the competition—traits we call their "Digital DNA." These traits should be ...
5 Ways To Maintain Brand Consistency As You Grow Your Business
If you’re like many leaders, the early stages of your business required a lot of decision-making, from fundamental decisions like your core services or products all the way to decisions about design. Whether you put a ton of time into each and every ...
Understanding The Importance Of Long Form Sales Page
Selling stuff online isn't an easy job. You need to invest a good amount of time, money and efforts into making your products and services reach a wider group of targeted audience. If you're thinking about selling something online, a well-defined, eye-catchy website should top your list of priorities.