Why and how you should move away from all-encompassing legacy CMS systems and adopt a headless CMS strategy
Countless organizations are in the midst of adopting a whole new stack of web development tools, away from legacy all-encompassing CMS and e-commerce platforms and towards an open-source stack of tools: React or Vue, headless CMS (e.g. Contentful and Sanity), APIs & microservices, and so on.
The transformation is driven by the fact that management, sales, and marketing want to create a unique online brand experience and that development teams need to find better and faster ways to deliver that brand experience to the customer. A traditional all-in-one content management system is not cutting it.
To get the brand experience just right, enterprises small and big need a responsive, fast, modern website and web experience, unshackled from many painful constraints of legacy content management systems.
Often, it’s a wish to switch from a monolithic does-it-all platform - that was once hailed as the big solution but now feels too much like a big weight - into an interconnected stack of best-of-breed tools.
Of course, there are quite a bit of challenges
It takes a big effort in time, money, and conflict management skills to get the rebuild delivered. But the promise at the end usually goes beyond look & feel, it is a totally new experience for each and every visitor of the website.
Here’s an interesting metric I personally like to track from time to time:
Worldwide search volume for React vs. WordPress. Here’s the trend for the last five years:
(source: Google Trends)
Apples vs. oranges, you might say.
And technically, you’d be right: one is a library for building front-ends. The other positions itself as a website builder that has it all.
I think it is a useful view nonetheless: with WordPress you commit to the all-encompassing platform first. With React, you typically build bottom-up. While monoliths are sinking, development engineers all over the world are passionately preaching the new stack. Business people and marketers are embracing the new stack because it can give their brand the personal touch and feel they feel they need to deliver to their customers.
No matter how you look at it, new stack or no new stack, the fact that React is a library for building front-ends and that headless cms is nothing more than a content repository is enough to scare away most organizations that are not in the early adoption category.
React and Headless CMS has reached the early majority for developers, but for business, it has not even reached the early adopters because of the lack of web publishing tools that can deliver on the promises of React and Headless CMS. Businesses will only jump- on the new stack if they see products with a proven track record or products that are surrounded with enough services that will make them work for a sufficiently large business community.
So what businesses and enterprises are looking for are our products and services that are built on the React and headless CMS promises, but are sufficiently developed so that any organization can run and use them without breaking the stack or breaking the bank for that matter.
It is the nature of companies to always seek functional and profitable avenues for what they do. When it comes to website and content infrastructure, it also makes sense to find what works best and what gives value for money.
Traditional CMS such as WordPress may still have a place today but the benefits of decoupling the backend from the presentation layer of websites are way beyond their reach at the moment. Just imagine being able to change any part of your content without it affecting the presentation layer so much and without bothering your developers too often, isn't it amazing?
So when it comes to CMS concerns, a headless CMS with page management functions is definitely in line with what companies, marketers, and content editors need these days.
So all in all it is a headless CMS implementation without any of the possible headaches associated with a headless CMS implementation. Content schema and pagination are prebuilt based on a set of components that can be customized at will. The product includes a complete workflow to easily create, manage and update any content. New content publications or changes in your content, will trigger a new build so that all updates are published on your digital assets.
We especially invite you to try out our very own WebriQ Studio. See for yourself how much better it is compared to WordPress and similar brands. Build main websites, landing pages, and microsites without the headache.
Take full control of your content management and marketing strategies.