Are you tired of hearing "content is king" yet? I don't blame you. It's been overused in marketing to the point that it has become a cliché. However, when we're talking about Google and search engine optimization (SEO), content is still king. In fact, if your website isn't updated with user-focused content for semantic search, there's no chance your ranking will be high enough to get noticed by the algorithm that determines where websites rank on SERPs (search engine results pages).
In the episode of The Headless Marketing Show, I had a conversation with an SEO thought leader and the founder of Surfer - Michal Suski. Michal has developed software that is a clear leader in the space of content optimization. Simply put Surfer helps you write better content.
Our conversation is mainly focused on why developing content that is focused on the user is the clear way to rank your digital experiences. User-focused content is the key to modern SEO. The days of simply stuffing keywords in your blog posts are over. Today, Google and other search engines prioritize websites that have user-friendly content that provides what the searcher is looking for. So if you're looking for a way to stay ahead of competitors and future Google changes then give this show a listen!!
Show Notes In today’s show, we discuss a few topics that I felt you would want to have additional reading material to round out the show. This will also give a go starting point to find more information on these topics.
What is Semantic Search? In layman’s terms, semantic search seeks to understand natural language the way a human would. Semantic search is really about us the users and how we search and creating search results that fit our intentions and the context of what we are looking for overtime. Here’s more information to read.
What is a PBN? Why is it Considered Manipulation? A PBN is a network of websites used to build links (and therefore pass authority) to a single website to manipulate search engine rankings. Many SEO firms are still offering this style of service instead of user-focused experiences and content. Here’s a great article to learn more.
What Are Google’s Core Web Vitals? The Core Web Vitals are essentially tied to how Google is now measuring the overall user experience of a website. In this episode with Michal, we talk about how they affect Modern SEO. Here’s an article with more context on what the Core Web Vitals are.
How Do I Start SEO for My Website? As we discuss in the episode, you should really start by focusing on your user, answering questions that matter to them, and otherwise developing useful and informative content. To get a clearer picture of what you can do read the below article.