On Page Personalization Takes Technology and Know-How
February 18, 2022
We had the pleasure to talk with Andy Kaiser of Ninetailed.
Andy is a psychologist, full-stack digital marketer, data native, and entrepreneur. He is well versed in Data Analytics and Digital Strategy as well as E-Commerce and Customer Experience Optimization.
With his experience in these areas, he’s set out to make personalization easier to deploy for marketing teams.
He founded Ninetailed the first personalization platform for the modern web.
In today’s episode, we are discussing all things personalization.
Personalization is a big topic. We all know what bad personalization looks like but users are looking for good personalization and marketers want to deliver personalization on their landing pages and other digital experiences in the same way they can now do this in social media.
Andy sees two things that marketers need to really get personalization dialed in for their users and their brands. The first is technology. The second is Knowledge.
Marketers need the tools in their martech stack to be able to deliver personalized content and experiences wherever their customers are but they also need the knowledge and know-how to deploy personalization to maximum effect.
Throughout the episode, we talk about the issues of trying to do personalization on legacy tools and old technologies and the benefits of using modern technologies like headless cms. But also the importance of respecting the end-user and doing personalization in a way that makes the user's experience better - as Andy said, and I am paraphrasing here - "we don’t want to be creepy."
If you have been thinking about personalized experiences for your website and other digital experiences this episode is for you!
Visit Ninetailed on their website and connect with Andy Kaiser on LinkedIn.