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Today on the show we have Victor Coisne the VP of Marketing at Strapi CMS. Strapi is an open-source headless CMS that we’ve used a number of times here at WebriQ. Today Victor and I talk all about the rise of no-code/low-code tools for the marketing world

No-code is immensely popular right now. Tools like Webflow, Squarespace, Wix, and on and on. It seems every week there’s a new drag and drop editor available on the market. But for all the popularity many companies end up using better tools like a CMS or Content Management System because of the benefits they provide.

We sat down to discuss what no-code and low-code look like for marketers today and to measure their pros and cons and discuss why plenty of marketing teams opt for a CMS. Victor had some great insight on why a headless CMS may be a great middle-ground for marketing teams capable of using a low-code tool while also needing the benefits that headless cms can provide.

If you have been thinking about how to manage your digital experiences and considering a no-code tool versus WordPress or thinking about adding a grouping of plugins to WordPress to make it as no-code as possible Victor has some great commentary I am sure you’ll find valuable. If you find yourself dealing with some of the limitations of no-code tools or the problems of making WordPress as no-code as possible you may be interested in Low-Code and Headless CMS and Victor provides a great introduction.

As always be sure to check the show notes for more links and information. Enjoy the show!

Show Notes

Strapi CMS

Strapi is the leading open-source Headless CMS. Strapi gives developers the freedom to use their favorite tools and frameworks while helping editors easily manage their content and distribute it anywhere. The company is based in Paris and San Francisco. To learn more, visit https://strapi.io/

Victor Coisne https://www.linkedin.com/in/victorcoisne/

No-Code vs Low-Code

A no-code platform is a programming platform that uses a visual development interface to enable non-technical users to build applications by dragging and dropping software applications to create a full app. Users don't need any previous coding experience to build applications using no-code.

It's key to differentiate between low-code and no-code platforms. Low-code platforms are most often used by individuals with some coding knowledge to achieve a lot more customization and really build what is mission-critical. No-code tools are more limited but easier to use whereas low-code are much more capable of delivering exactly what the business needs it just takes a bit more technical understanding to achieve.

I grabbed a few articles on this subject to help connect a few dots and provide more details on the nature of what we discuss during the show.

https://www.cmswire.com/digital-marketing/how-no-code-and-low-code-can-help-budget-strapped-marketing-departments/

https://pinver.medium.com/decoding-the-no-code-low-code-startup-universe-and-its-players-4b5e0221d58b

Technical Debt

Technical debt (also known as design debt or code debt, but can be also related to other technical endeavors) is a concept in software development that reflects the implied cost of additional rework caused by choosing an easy (limited) solution now instead of using a better approach that would take longer.

https://www.coherence.digital/en-us/articles/what-technical-debt-and-why-does-it-kill-your-marketing-agility

Headless CMS

A headless CMS has no presentation layer and makes content available through APIs. With a headless CMS, the task of the content presentation is performed by an external client consuming APIs exposed by headless CMS.

https://www.webriq.com/monolithic-cms-versus-headless-cms https://www.webriq.com/headless-content-management-systems-are-rising

We’ve had an entire episode on the topic of headless CMS already, feel free to give it a listen.

https://shows.acast.com/the-headless-marketing-show/episodes/understanding-headless-cms-and-how-it-benefits-marketers