Today we’ll be chatting with Ryan Hornack. He is the Director of Marketing at Fifth Wheel Freight. In our conversation, we talk a lot about how marketers can better communicate and manage marketing projects with other departments. Ryan has some great ideas around how to frame projects and then incorporate other team members so that the project runs smoothly while also making sure the desired outcome is achieved.
We also talk about how to develop marketing campaigns for non-traditional reasons - specifically around recruitment. Ryan sees this as a whole new frontier in the marketing world. Brands that understand how to develop and deploy these specific marketing campaigns will have a leg up on companies running more traditional recruitment strategies.
If you are looking to run better projects or more uniquely if you are looking to find and hire better people then this will be a great episode for you to listen to.