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Today on the show we Have David Ebner. David Ebner is the President of Content Workshop. Content Workshop is a talented group of expert writers and designers that use storytelling to advance a brand’s marketing goals. He is also the author of Kingmakers: A Content Marketing Story.

If you haven’t guessed, in today’s show we are going to dive into the world of content marketing. David offers us a lot of great insights into how to create your content with intent and make sure that you are creating content that drives business outcomes. Throughout the show we discuss the importance of developing your audience and really owning access to their attention as best you can and some of the dangers of outsourcing access to your customers.

If you have been wondering how best to develop a content marketing strategy for your brand or if you are currently working towards implementing content marketing on your website or social media you’ll find David shares a bunch of useful information.