A headless CMS provides all of the capabilities of the backend of a traditional CMS (i.e., the “body”), while giving the responsibility for content presentation/layout to the delivery channels (i.e., the head). For clarification purposes, “traditional CMS” from this point forward will refer to the next generation CMS described in the prior section, with back-end and front-end as part of the same platform and vendor.
Content is no longer pushed out to a channel in a predefined manner. Content is pulled or requested from the CMS by any channel, by way of a RESTful API, enabling each individual channel to take advantage of its own unique presentation capabilities. A RESTful API is an application programming interface (API) that uses the internet protocol HTTP to request data for a data source - the CMS in this situation.
In a pure-play headless situation, the headless CMS doesn’t generate any front-end code and provides content as a service, which is why headless CMS is sometimes referred to as “Content-as-a-Service” (CaaS). This process results in the best available digital experience for the end-users of a particular device since front-end developers are able to continue developing new functionality for any channel independent of the core/backend CMS.
As Wikipedia indicates, “a headless content management system, or headless CMS, is a back-end only content management system (CMS) built from the ground up as a content repository that makes content accessible via a RESTful API for display on any device.” Headless CMS can also be defined as only having the ability for creation, reading, updating and deleting (CRUD) of content, while downstream channels that pull content from the headless CMS are responsible for its presentation to end-users.
With that said, headless CMS can also be called decoupled CMS because the backend is separated or "decoupled" from the frontend. So when you see decoupled CMS terminology out there, then you are dealing with headless CMS technology.
Headless eCommerce is also known as Composable Commerce allows e-commerce teams to select and assemble best-of-breed commerce solutions and compose them to satisfy their unique business needs.
The basic tenets of Composable Commerce are:
Gartner defines Composable Commerce as using packaged business capabilities (PBC) to move toward future-proof digital commerce experiences.
The message is clear: the future of commerce experiences requires application leaders to adopt a composable approach
With WebriQ as a service provider for your technology stack, there is no real need to manage multiple vendors because that is essentially WebriQ's job as a service provider. We have a ton of experience with Headless CMS systems, Static Site Generators, Git workflow, CDN Hosting, Front-end storefronts, commerce back-ends, payment gateways, tax and shipment providers, Search, and CRM. The migration to headless CMS and Headless commerce does not need to happen in one go. You can start with portions of your main website that f.ex. Content that is specific to a certain audience or content that needs very frequent updates. For eCommerce, the main thing is to start with commerce and search, and then integrate your other tools into a datahub, in order to democratize all data available to whoever needs access to that data. It is possible to build an entire composable stack on essentially open-source software and on software that has a pay-as-you-go structure.
WebriQ has the required expertise and digital maturity level to get you into the learning curve quickly. As an organization, you can acquire that maturity level over time from your hands-on experience with your composable commerce stack. Or you can leave it up to WebriQ to advise you on the b3est-of-breed services that can and should be integrated with your stack. We can interface with the business owners, marketers, content managers, and users of your composable stack and get you as an organization to the level of digital maturity required to operate the platform on a day-to-day basis.
Part of the implementation could encompass the integration of monitoring tools into your datahub. The monitoring tools become part of your control panel and you can extract data from those tools as and when needed.
M: Individual pieces of business functionality that are independently developed, deployed, and managed.
A: All functionality is exposed through an API.
C: SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatically updating.
H: Front-end presentation is decoupled from back-end logic and channel, programming language, and is framework agnostic
MACH technologies support a composable enterprise in which every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements.
The content schema is prebuilt and serves as the core of the publishing tool and as the only UI that users need to learn and understand.
For each page you build, you can choose from 20 different components and each component has 5 different variables.
Examples of pre-configured components are Navigation, Header, Footer, Text, Call to action, Testimonial, Portfolio, FAQs, Blog, and more.
Each page with a distinct URL can be populated with one or multiple components. All components can be reused on other pages and all components that are uniquely tagged are updated throughout all pages when content updates are done to that component. All components can be uniquely designed and branded through a Windtail CSS library.
All pages can be previewed before publishing.
SEO settings can be done on all pages separately and there is an SEO preview functionality embedded.
Last but not least, we provide the possibility to publish your WebriQ Studio to any TLD or subdomain of choice and all WebriQ Studios are de facto integrated with WebriQ analytics.
There are a wide variety of excellent reasons why you should outsource your web development sooner than later. Not only will this free up your hands so you can devote more time to other important aspects of your business, but you will also have access to experts who can go above and beyond for your cause.
Of course, make sure to partner with the right web development experts for your needs. At WebriQ, we are mad about designing and developing top-notch content and transactional websites for our clients. Request a DEMO of WebriQ STUDIO and learn how we can take your web development to new heights.