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Headless CMS for Creative Web Agencies

clock-iconSeptember 06, 2022

The traditional content publishing market has changed. Nowadays to succeed you have to be as close to the audience in digital channels as you can. Clients approach you with the task of quickly developing websites or Minimal Viable Products (MVP) of web applications.

The objective is always to quickly develop the web project with the prospect of further building up the functionality. Among the common challenges are limitations in human resources for maintaining the project. So you need to develop and deliver the most user-friendly CMS which allows you to do a big day-to-day work with a small team of editors.

The objective is always to quickly develop the web project with the prospect of further building up the functionality. Among the common challenges are limitations in human resources for maintaining the project. So you need to develop and deliver the most user-friendly CMS which allows you to do a big day-to-day work with a small team of editors.

Most of you would take a standard WordPress template and plugins to solve the tasks in a very old-fashioned and traditional way. It would take time to do all the steps among complex server-side operations required to present the final version. This traditional monolithic approach and workflow require a lot of effort to make the website secure, reliable, and fast. Developers need to carefully set up the magic between the front-end, back-end, and database. It takes many steps and time. The other disadvantage of the monolithic (WordPress) approach is that editors need to log in to a monster dashboard that contains all elements of the website, i.e. template engine, content, plugins, and database settings. Any small mistake or deletion can take the entire website down.

The Jamstack is essentially a decoupling template engine and content and does not use a database for rendering the web pages. Essentially making it easier for developers and content editors to quickly develop and publish webpages, even thousands of webpages. Gone are the complex setups and security issues. Gone are the multiple cache settings to make the website fast and reliable. Gone are the days when you had to worry about traffic spikes that would eventually slow down your website or even totally crash it.

New technology stacks create new challenges. You will need access to skilled Javascript (React or Vue to name a couple of popular platforms) developers and developers skilled in implementing APIs, maintaining APIs, and developers accustomed to the whole API ecosystem. The CMS system that editors will use is completely detached from the template engine, and the content model used in the CMS is custom-made for your website or web application. Lastly, you will need access to develop skills associated with hosting and maintaining Jamstack websites and applications. For small to medium-sized creative or digital marketing agencies, acquiring, training, and maintaining those technical skills is not a trivial task. Outsourcing the development tasks to freelancers requires a basic understanding of how the stack works and does not solve the DevOps or maintenance issues associated with projects.

At WebriQ, we have invested heavily in building a Jamstack application for creating, building, content updating, maintaining, and hosting Jamstack websites. You can go and test run this by submitting a REQUEST FORM.

The WebriQ Jamstack application has a set of predetermined tools;

  • A Static Site Generator, in our case NextJS ( An SSG built on a React Framework with super fast download speeds
  • A Headless CMS system, WebriQ Studio - Content is stored in a data lake for multi-channel publishing, and the option to handle updates directly in Git.
  • One seamless workflow with Git-integrated CI/CD

The most important features of the WebriQ JamStack Application

  • Continuous deployment - each time you change the code or the content, your website is deployed to a redundant network of servers with built‑in continuous integration and HTTPS.
  • Purpose-built, multi-cloud infrastructure that’s designed for speed, automated to scale, and inherently secure.
  • WebriQ Forms - integrated forms for all purposes
  • Google Analytics and WebriQ Analytics (based on the open source Matomo platform)
  • Site deploys and Site revisions -- a backup and restores functionality for your website, with preview functionality
  • Domain and SSL settings
  • Custom Scripts, Webhooks, and asset optimization tools
  • Serverless and Edge functions

The WebriQ Application dashboard functionality - a couple of examples

Main settings



Content Management System


WebriQ Forms


The site builds - back up and restores functionality


WebriQ Studio is removing all obstacles to Headless CMS you may encounter when moving away from legacy CMS systems

  • WebriQ Studio is a full product for businesses large and small
  • WebriQ Studio is built with the following philosophy in mind
  • Individual pieces of business functionality that are independently developed, deployed, and managed. Basically the philosophy of React components and microservices
  • All functionality is exposed through an API, not plugins
  • SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatically updating.
  • Front-end presentation is decoupled from back-end logic and channel, programming language, and is framework agnostic
  • No code for those who use it as a web publishing tool only
  • Low code for those who use it as a web publishing tool and want to make design changes through CSS or directly through code changes

WebriQ Studio has removed the steep learning curve that comes with moving to a React and Headless CMS stack

  • With the built-in NextJS React framework, you can jump-start and do not need to learn React right away. You can grow into it.
  • With a ready-to-use Headless CMS and the Component Content schema pre-built for you, you can start building content right away. No need to go and learn how to set up a headless content repository.
  • No need to glue this together into a workflow and worry about hosting. It is all done for you through a robust Enterprise Edge Network
  • See how you can publish content with WebriQ Studio .WebriQ can deliver services around WebriQ Studio to make the product unique for your business usage and business application.

Manage your infrastructure with ease

It is the nature of companies to always seek functional and profitable avenues for what they do. When it comes to website and content infrastructure, it also makes sense to find what works best and what gives value for money.

Traditional CMS such as WordPress may still have a place today but the benefits of decoupling the backend from the presentation layer of websites are way beyond their reach at the moment. Just imagine being able to change any part of your content without it affecting the presentation layer so much and without bothering your developers too often, isn't it amazing?

So when it comes to CMS concerns, a headless CMS with page management functions is definitely in line with what companies, marketers, and content editors need these days.

So all in all it is a headless CMS implementation without any of the possible headaches associated with a headless CMS implementation. Content schema and pagination are prebuilt based on a set of components that can be customized at will. The product includes a complete workflow to easily create, manage and update any content. New content publications or changes in your content, will trigger a new build so that all updates are published on your digital assets.

We especially invite you to try out our very own WebriQ Studio. See for yourself how much better it is compared to WordPress and similar brands. Build main websites, landing pages, and microsites without the headache.

Take full control of your content management and marketing strategies.