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The Benefits Of A Headless CMS

clock-iconJuly 31, 2022

Storing and managing content and design within a CMS can bring many advantages. One must remember though that the purpose of a particular content is not limited to a certain channel.

For instance, in building a website within your content management system, you have to take into consideration the way the contents are offered to native mobile apps or third-party content users.

Generally, a single piece of content can be utilized across the Web, mobile, tablet, social media, and other connected smart devices commonly known as the IoT (internet of things). Business owners, marketers, or e-Commerce site owners are constantly updating their contents that will consequently affect all sites and applications where these contents are stored.

To address this, more and more organizations are switching to systems that offer a "headless CMS" approach.

In a headless CMS, publishing content and media are handled exclusively by the CMS while setting up the layout, presentation, and front-end technology are managed by the development teams.

With headless CMS, the contents published are made available to any application via API data services, a process known as “content as a service” (CaaS). Headless CMS, which promotes content to be de-coupled from the design, is the simple solution to ensure that content is available to any channel.

There are a number of benefits to the headless CMS approach other than content de-coupling:

• The CMS implementation is cleaner. The CMS tool is purely storing content and isn’t cluttered with stuff that’s relevant to business users and other stuff that’s development only.

• With little technical involvement required in the CMS, it’s also a lot quicker for business teams to create new functionality. For example, if a marketing department wishes to create a new series of product mini-sites, it can go straight into the CMS and start creating the content immediately without having to wait for developers to build CMS-based templates.

• Companies no longer need large (and expensive) teams of specialist consultants who are knowledgeable in a particular CMS. Sure, some expertise is required, but not at the scale of a traditional CMS.

• It provides a better software architecture. A headless CMS is typically architected so that the CMS platform and the published content are separated. There are a huge number of benefits to this, including:

Security: Access to the CMS is restructured internally within the organization, while content that is published outside is either approved for public consumption or can be secured/encrypted as required.

Scalability: Need to add more servers to prop up demand for a particular application? Simply spin up a new app server and point it to the content.

Availability: Should the CMS application go offline, there’s no impact on the web applications.

• Future-proof updates. When it comes to re-branding one or more channels, there are literally no technical changes required within the CMS.

To summarize, a CMS is responsible for providing data storage, a user editing interface and a way to display and publish data, while a headless CMS provides a way to store and edit data but with a simple API to consume it without a specific way to publish such data.

While we remain vendor agnostic, a number of CMS tools are really showing leadership in the headless CMS space. One that stands out is Contentful, a CMS aimed at large-size companies. Another is SDL’s Tridion, a CMS for global enterprise clients, and WebriQ Studio, which is both a site builder and CMS system for small to medium sized businesses . While the majority of other CMS vendors such as WordPress, Drupal and Adobe have headless offerings, these are largely community-driven extensions that sit on top of the tools.

We are offering you a powerful system with a complete user interface

WebriQ Studio is bridging the GAP between Static Site Generators and Flat File CMS Systems. The days when a brand only needed one website to house its online presence are long gone. Today, webinars, events, pop-up shops and product promotions all require their own microsites or landing pages. When we moved into what some call the post-CMS landscape, the usage of static site generators and Flat-file CMS and Static Site Generator functionality overlaps in many ways ; so how do you choose between the two?

When we moved into what some call the post-CMS landscape, the usage of static site generators (SSGs) and flat-file CMS for these microsites (and at times for lightweight corporate sites), grew. And now, with the headless CMS hype in full flow, the interest in these front-end solutions is returning.

After listing the best flat-file CMS and the best static site generators on offer — it’s time to formally identify what separates these two similar technologies.

The rise of the headless CMS approach and the benefits it provides for users, developers and operations mean it’s only going to become the default way to implement true multichannel, multibrand applications going forward.

Seeing and using is believing - Webriq Studio

We have worked very hard in the last months, to give writers, editors, and basically anyone that is involved in updating and managing content on a website the chance to experience a Content Management System (CMS) for the JAMstack.

Go to WebriQ Studio and see what our powerful site builder and CMS can do. Create stellar digital experiences and place your content wherever your users are.

Enjoy a host of wonderful benefits such as:

  • Omnichannel personalized experiences
  • Unlimited marketing campaigns
  • Unified analytics and measurable ROI
  • Smooth team collaboration for content management
  • Reusable content blocks

Try it out for yourself and see the difference. See how you can manage, update and publish content on your website. You can also play around with the elements of your site, change how it looks from the macro to the micro components, All this without the stress of breaking the code or breaking the bank.

Send us a message and let us know what you think.