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Expert B2B Design Tips from a Trusted Web Design Colorado Agency

clock-iconAugust 14, 2018

In Denver and Boulder, startups earn support from the local community and the government to encourage growth and push boundaries. Small startups are also provided with office space, which is why the number of B2Bs in these areas, particularly in the tech industry, continues to grow.

If you want to join the community or want to grow your business further, Boulder and Denver are the best places to do it. But because of the competition, you need to stay on top of your marketing efforts, something a web design Colorado agency can help you with.

A B2B website requires a different approach to web design and development. If you seriously want to appeal to clients in this sector, it is best to hire the pros who are proficient with the best practices of B2B website design.

According to data from The Good Group Inc, 94% of B2B buyers go online to research before they finalized a purchase. So if you want to generate leads and increase conversions, you should work with expert web designers for B2Bs.

But I already have a website, you say.

If it's not attracting visitors, there must be something wrong with it. Time to give it a good look over.

Does it convey professionalism?

B2B websites may have become more casual and creative over the past years but a certain level of professionalism is still required. You're still selling a business, after all.

So make sure the language, image quality, site organization, and other features appear and sound professional.

Does it have trust symbols?

A responsive web design is one way to generate leads. But if you really want visitors and potential clients to stay on your website and complete a transaction, you must provide trust symbols.

This is the certification logo on PayPal and the badges from Yelp and other review websites.

For your website, you can add an industry-related security seal or symbol. Customer testimonials also help.

The purpose of trust symbols is to make your potential buyer feel that your business is reliable because you provide a good product and experience.

Is it easy to use?


B2B or no, navigating through a maze of pages and tabs irritate most internet users. The last thing you want is to put off visitors and clients.

So keep navigation simple, the design intuitive, the content relevant, and the site design structured. Your website should make it easy for visitors to find what they want.

If your website happens to be the Rubik's Cube of websites, consult with Colorado Springs web design agency.

Does it present a clear unique value proposition (UVP)?

Also known as a unique selling proposition (USP), a UVP describes how a business is different from the competition, the benefits they offer to customers, and their solutions to customer needs and problems.

If you don't have one, make one. Then, when you hire an agency to revamp your website, make sure your UVP is presented clearly and made apparent to visitors of your website.

B2B Web design Colorado Experts

Need help creating or revamping a B2B website? WebriQ can help. We custom design websites to suit the needs of B2Bs and integrate chatbots, automated sales funnel, and a business grade email marketing tool.

As pioneers of Web Design as a Service, we will design or transform your old B2B website into a platform that generates leads and drive sales. Contact us today.