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Creating Responsive Web Design: What a Business Owner Can Do to Enhance User Experience

clock-iconMay 16, 2018

Mobile internet consumption is at a steady, fast rise. As a result, web designers are now pushed to reimagine how websites are displayed across various screens. But what exactly makes design “responsive?”

What Makes a Web Design Responsive?

Technically put, responsive web design(RWD) is an approach that enables your website’s code and design to respond to any device screen as expected. RWD’s main purpose is to provide the best user experience. Web design teams, in the process of building the client’s website, applies all the necessary requirements for a website to become responsive.


How to Achieve a Responsive Web Design?

As the business owner, you might be wondering what you can do to maintain RWD. We’ve got you covered:

  • Pay attention to design and navigation. Designing for several devices is complex, so designers must be obsessively focused during the whole process. On your part, your task is to educate yourself on how site navigation should look and feel.
  • Make sure your navigational choices are simple and that your design team is properly consulted. Ditch super long-scrolling pages – getting back to navigation can be a hassle because of that. Call-to-action buttons should be readily accessible and should be recognizable, so stick to familiar/basic icon designs. Speaking of buttons, make sure all of them can be easily clicked on much smaller screens. Text should also be legible all the time.
  • Use Google’s Mobile-Friendly Test. The whole website-building is the design team’s responsibility. Your responsibility is checking to see if the site is mobile-friendly. On the mobile-friendly test site, enter your website’s URL and click on “Analyze.” A green message will appear to confirm that your site has passed.
  • Don’t be scared to come off as a perfectionist. Run tests after every update or polishing. Always share with your team what you think can be added or improved.
  • Suggest coding microinteractions to your site. The great thing about having a design team is that they will do their best to incorporate your wants onto the site. Most standard design packages will already cover the basics for you.
  • Although microinteractions is growing as a trend, they’re not always a default feature in packages. Microinteractions can manifest as quick but non-obtrusive feedback popups or simple animations that appear when a user presses on an action. Whatever they are, they’re sure to engage your visitors.
  • Know how your visitors use your mobile site. Evaluate your site using real user experience. You can use analytics or provide surveys – whichever method you use, the results will help you identify which pages or areas are more frequented and are more accessible on smaller screens.

All-Around Responsive Web Design by Professionals: A Service by WebriQ


Our team at WebriQ understands that enhancing web design on your part can be difficult, especially without the experience. That is why our packages aren’t only focused on the technicalities of website-building. A partnership between our services can help you learn how to test-run sites, micromanage site areas, and what type of content should be marketed to a specific demographic.

Proper implementation is crucial to proofing any website. If you want to know how competent our services are, visit the rest of our website to see how we’ve designed it. If any of our services has piqued your interest, easily ask for a quote. We’re looking forward to working with you!