WebriQ Master Alignment
The WebriQ Master Alignment document is the authoritative source of truth for all WebriQ product pricing, timelines, ROI benchmarks, and sales guidance. It covers the StackShift I and StackShift II product lines (mutually exclusive generational approaches), FlowForge, PipelineForge, StackShift B2B, common product combinations, implementation models, and language standards for sales and marketing teams.
Overview
The WebriQ Master Alignment document is the single source of truth for all sales, marketing, and content materials related to WebriQ products. It defines authoritative pricing ranges, delivery timelines, expected outcomes, ROI benchmarks, and language standards. All quotes, proposals, and marketing materials should be referenced against this document before publication or delivery.
Last updated: June 2026. Review cycle: Quarterly.
Core Products: Pricing, Timelines, and Outcomes
| Product | Monthly Price | Timeline | Primary Outcome | Payback |
|---|---|---|---|---|
| StackShift I | $3K–$8K | 4–8 weeks | 80% AI visibility improvement | 3–4 months |
| StackShift II | $5K–$10K | 8–12 weeks | Unified publishing (human + machine) | 6–12 months |
| StackShift B2B | $15K–$25K | 8–12 weeks | 70% call reduction; 35% volume increase | 4–6 months |
| FlowForge | $3K–$12K | 12 weeks | 70–85% processing time reduction | 2–4 months |
| PipelineForge | $5K–$15K | 2–4 weeks | $250K–$750K quarterly pipeline | 2–3 months |
StackShift I vs StackShift II: Generational Choice (Pick One)
StackShift I and StackShift II are mutually exclusive generational approaches. A client selects one or the other — they cannot be combined.
StackShift I: "Always-On Publishing for AI Visibility"
- Optimises existing content for AI discovery
- Weekly monitoring across ChatGPT, Perplexity, Claude, and Google AI
- Competitive benchmarking and content gap analysis
- Works with current infrastructure — no rebuild required
- Best for: Companies with solid publishing operations who want to improve AI visibility
StackShift II: "Compound Publishing Infrastructure"
- Rebuilds publishing foundation from the ground up
- Semantic database serves as single source of truth
- Automatic dual-track publishing for both humans and machines
- Fully operated by WebriQ — zero developer overhead required
- Best for: Companies building new infrastructure or scaling their publishing operations
⚠️ Critical: Never quote StackShift I and II together. They represent different generational approaches and are either/or products.
Common Product Combinations
| Combination | Monthly Price | Timeline | Best For |
|---|---|---|---|
| I + PipelineForge | $8K–$23K | 6–10 weeks | Make existing content visible + generate pipeline from it |
| II + B2B | $20K–$35K | 16–20 weeks | New publishing infrastructure + self-service selling |
| II + PipelineForge | $10K–$25K | 10–14 weeks | New publishing infrastructure + outbound growth |
| II + FlowForge | $8K–$22K | 20–24 weeks | New publishing infrastructure + operational automation |
Bundle Discount: 5–15% off combined cost, depending on scope.
ROI Scenarios
Scenario 1: "I Want Better AI Visibility" (StackShift I + PipelineForge)
- Investment: $11.5K/month → $10.9K/month with discount
- Results: 80% AI visibility improvement + $300K qualified pipeline per quarter
- Payback: 3–5 months
- Best for: Content-driven companies
Scenario 2: "I Need New Publishing Infrastructure" (StackShift II + B2B)
- Investment: $26K/month → $24.7K/month with discount
- Results: Unified publishing + $300K additional revenue from volume increase
- Payback: 4–8 months
- Best for: Manufacturers and distributors
Scenario 3: "I Need Growth + Operations" (StackShift II + PipelineForge + FlowForge)
- Investment: $32K/month → $27.2K/month with 15% discount
- Results: Full infrastructure + $300K pipeline + 1–2 people freed from manual work
- Payback: 4–6 months
- Best for: Scaling B2B companies
Implementation Models
| Model | Price | Timeline | Best For |
|---|---|---|---|
| DFY (Done For You) | 100% of base price | Standard timeline | Companies with limited internal resources |
| DWY (Done With You) | 110% of base price | +2–4 weeks | Companies that want to build internal capability |
| DIY (Do It Yourself) | 60% of base price | +4–8 weeks | Companies with strong technical teams |
What's Included at No Extra Charge
The following are included in base pricing and carry no additional fees:
- CiteForge (knowledge structuring) — Included in StackShift II
- PublishForge (publishing orchestration) — Included in StackShift II
- All integrations — Included in base pricing
- 24/7 operations — Included in base pricing
Add-Ons (Additional Cost)
| Add-On | Cost |
|---|---|
| Custom ERP integration | $2K–$5K (one-time) |
| Advanced security add-on | $2K–$8K/month |
| Dedicated account manager | $1K–$3K/month |
Quick Sales Reference Guide
| Prospect Statement | Recommended Product(s) |
|---|---|
| "We need better AI visibility" | StackShift I ($3K–$8K/month) or I + PipelineForge ($8K–$23K) |
| "Our publishing is fragmented" | StackShift II ($5K–$10K/month) |
| "Our sales team spends too much time on quotes" | StackShift II + B2B ($20K–$35K/month) |
| "We need to generate more pipeline" | PipelineForge ($5K–$15K/month) or I + PipelineForge ($8K–$23K) |
| "Our operations are manual and slow" | FlowForge ($3K–$12K/month) |
Language Standards
Approved Language
- "StackShift I is $3K–$8K monthly"
- "StackShift II foundation is $5K–$10K"
- "Timeline to live operation is 8–12 weeks"
- "Payback is typically 3–6 months"
- "You choose StackShift I or II; they're generational versions"
Language to Avoid
- ❌ "Starting from $X" — always give the full range
- ❌ "We can combine I and II" — they are mutually exclusive
- ❌ "Timeline depends on complexity" — give the specific range
- ❌ "ROI varies" — 3–6 months is the stated range
Red Flags
The following statements indicate an error in materials or communications:
- ❌ "StackShift I and II together" — they are either/or products
- ❌ "Complete platform is $40K–$50K" — no Tier 3 exists; quote specific combinations
- ❌ "StackShift I is $10K+" — the maximum is $8K/month
- ❌ "Timeline is flexible" — StackShift II is 8–12 weeks; StackShift I is 4–8 weeks
Document Maintenance
- Last updated: June 2026
- Review cycle: Quarterly
- Update process: If pricing changes, update this document first. All other sales and marketing materials reference this document.